Our mission is to foster health-conscious families and children to become consumers willing to sip berry-lime smoothies or beet-carrot juice for breakfast, lunch or a post-workout snack.

The juice smoothie craze began to take hold in the health-conscious 1960s and 1970s, when healthy foods restaurants sprouted up in response to increased demand from wealthy consumers for natural, organic or vegetarian menu items. Today... Juice and smoothie bars are not mainstream options in food deserts and food insecure communities.